For this work-integrated project, we collaborated with Hismile to create a new toothpaste flavour and a full marketing rollout, including packaging, a billboard, magazine ad, email promo, Instagram assets and an Instagram reel.

Based on audience research, I developed a dragon fruit flavour, appealing to users seeking a tropical, fruity alternative to classic mint. The packaging was designed to feel aesthetic and display-worthy, aligning with Hismile’s lifestyle driven brand.

The campaign revolves around the idea of a “mini tropical getaway”, turning a daily routine into a refreshing escape. Through beach motifs, bright colours, and fresh fruit imagery, the visuals communicate a sense of wellness, playfulness, and luxury. The final outcome presents a cohesive and vibrant flavour launch that feels both health conscious and indulgent.